Make our website a better marketing & sales tool through more lead generation forms and use as an opportunity to apply new branding and improve brand storytelling.
The challenge was how to market a product with 30+ features to a large customer base with a diverse set of problems. Another challenge was concepting a website in tandem with new branding that involved establishing a new look and voice under a tight deadline.
Figure 2: Original site
The challenge was how to market a product with 30+ features to a large customer base with a diverse set of problems. Another challenge was concepting a website in tandem with new branding that involved establishing a new look and voice under a tight deadline.
Figure 2: Original site
The challenge was how to market a product with 30+ features to a large customer base with a diverse set of problems. Another challenge was concepting a website in tandem with new branding that involved establishing a new look and voice under a tight deadline.
Solution We categorized our product line by department and used product personas to help promote key features and broader benefits in what Quore could do to make their team successful. Branding We drew inspiration for our brand refresh from the midcentury era of hospitality, a time of post-war optimism, accessible travel, warm service and rising hope for technology. We embodied this theme through a blend of styles that included vibrant colors, playful geometric shapes and brightly-lit portraiture.
Figure 3: Illustrated personas
Figure 4: Persona concept
Overall we delivered a site that stakeholders were excited with and met all success criteria including easy navigation, rebrand realignment and increased lead conversions. Our marketing site would continue to evolve as we simplified capabilities on the product side.
Figure 5: Brand guide
