Nick's Portfolio

Less than 30% of users who navigated to the podcast directory actually started a stream. In analyzing the current experience we found there was a high barrier to discover podcasts as we only surfaced broader entry points such as shows and topics. We believed surfacing podcast episodes at the directory level would increase the likelihood users will stream a podcast and increase overall podcast engagement and stream rate.

Original experience

Challenge

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Original experience

Challenge

Affinity mapping

Phase 1 solution

I collaborated with the PM to conduct a A/B test comparing the existing reg flow against a truncated version. We also wanted to understand how receptive users were to providing their first name. Our tests revealed 88% of partipcants ranked existing multi-step flow as excellent and 100% wouldn’t abandon compared to a truncated 2-step flow. Participants felt the multi-step experience was quicker and easier to absorb. User felt the 2-step experience. With these findings we decided to fine-tune the current experience to better engage users

Figure 3

Phase 1 solution

Affinity mapping

Phase 1 solution

Outcome

We are planning for a Q2 2021 release of the new registration flow. Once launched, we will continue to measure registration and stream rates for first-time users.