Hi5 is a marketing agency that focuses on reputation management for local healthcare practices. Their agency needed a new site to support their brand redesign, market their customer engagement approach and promote their digital marketing packages.
The client wanted their home page to promote video content along with giving visitors a clear idea on who they were and what they offered. The content worked fine on paper, but required vetting for a digital audience. We were also reworking an existing Wordpress site, so I had to be mindful of feature limitations.
UX Strategy After performing an inventory of their existing site, I trimmed their site structure down to five sections. I also simplified the menu titles to reduce space in the main header.
