Green Truck is an eco-conscious moving and storage company based in Mid-Tennessee. I freelanced with a Nashville-based marketing agency to restructure and optimize their Wordpress site for video-driven content and mobile use. The end goal was to provide a navigable way for visitors to request a moving quote across all platforms in a growing moving market.
Challenge This site deserved a thorough overhaul. It lacked visual hierarchy and was rife with outdated features and repetitive, SEO driven content. It also failed to have coherent architecture as I found subpages hosted on separate urls during the inventory phase.
Challenge This site deserved a thorough overhaul. It lacked visual hierarchy and was rife with outdated features and repetitive, SEO driven content. It also failed to have coherent architecture as I found subpages hosted on separate urls during the inventory phase.
UX Strategy Content strategy, responsive layout and video storytelling were the focus with the redesign. With 22 unique page layouts and eight unique forms, I had my work cut out for me. I was able to pare the site down to four major sections along with a secondary nav piece for newly introduced partner portals.
