Corporate Event Design

Project summary

Print/Digital Design, Document Design, Branding, Wayfinding, Squarespace, Front-End

Audience

Year

2017

Problem

Challenge

Challenge

Phase 1 solution

Phase 1 solution

Phase 1 solution

Enhanced Logo I introduced a modified logo for the 2017 event. I stripped the logo down so it was visually simpler, offered flexibility for off-shoot events and better symbolized technology. Modifications included tightening up the letter spacing and introducing a subtle arrow symbol to symbolize both the summit and advancement in healthcare tech.

Phase 2 solution

Phase 3 solution

Outcome